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Celebration of World Environment Day 2012

 

An extensive Awareness Campaign

Celebrations of World Environment Day in 10 cities of Gujarat

 

The Gujarat Ecology Commission initiated several activities all across Gujarat to commemorate World Environment Day 2012. The objective s was to create public awareness among the about environmental conservation and the necessity to adopt sustainable actions, in accordance with the theme of the United Nations - "Green Economy: Does it include you?"

The activities included a state level drawing competition and a cycle rally. These were organised in10 major cities of Gujarat, which included the eight Municipal Corporations, viz. Ahmedabad, Vadodara, Bhavnagar, Gandhinagar, Jamnagar, Rajkot, Junagadh, Surat and industrial areas like Ankleshwar and Vapi. The activities were carried out in close coordination with the Department of Forests & Environment, Government of Gujarat and with the support of the Gujarat Pollution Control Board (GPCB).

 

Paint Your Thoughts

A state level drawing competition

 

Paint your thoughts, a state level drawing competition was held at 10 different locations on June 3, 2012. The competitions held simultaneously in 10 cities had over 2000 participants in two categories: under 18 years and 18 years and above. Under the broad theme of Paint Your Thoughts, the participants were given various topics such as: Save energy, Climate change, Conserve Nature, My green world, etc.

The winning state-level paintings were shortlisted by judges from the city-level winners belonging to the cities of Ahmedabad, Bhavnagar, Junagadh, Jamnagar, Rajkot, Surat, Gandhinagar, Vadodara, Ankleshwar & Vapi. The 6 winners were felicitated in Ahmedabad on World Environment Day by the Hon'ble Minister of Tribal Welfare, Forests & Environment, Government of Gujarat, Shri Mangubhai Patel who was also the Chief Guest for the occasion.

The State celebration began with a cycle rally to generate awareness among citizens about environmental conservation, with over 400 participants. Kukadiya Karan Nileshbhai Keshwani & Jishan Fatima Abbasali were awarded the 1st prize in under-18 and above-18 categories respectively.

 

Mass Awareness Campaign

Across Ahmedabad city

 

Visual presentations were created on different themes and were displayed on LED screens in key locations in Ahmedabad city. The presentations were in the form of digital slides and addressed pressing issues. They also outlined the proposed actions to be taken by citizens. The digital slides were prepared onthemes such a Save forests, water, energy, and use of Eco-friendly products among other themes.

 

Radio Campaign

 

A campaign was initiated through various FM radio channels to spread the message about environmental conservation. The campaign was aired from June 3, 2012 to June 13, 2012. The main focus of the radio campaign was to encourage people to take initiatives towards saving the environment. Radio spots with messages of Principal Secretary, Forests & Environment Department and Member Secretary, Gujarat Ecology Commission were aired.

Approximately 10 spots were aired daily through six FM radio channels, covering four major cities of Gujarat- Ahmedabad, Rajkot, Vadodara and Surat.

 

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