Collaboration with Media for Mass Campaign

With Divya Bhaskar in Ahmedabad

Gujarat Ecology Commission in association with Divya Bhaskar Group organised an open forum on September 12, 2012 at the Ahmedabad Management Association (AMA), Ahmedabad, to discuss and encourage more individuals and organisations to become advocates of environmental conservation.

With the objective of identifying spirited individuals or organisations who have taken the unknown path to the larger goal of environmental conservation, the Divya Bhaskar Group initiated the 'Green Idol' Campaign.

The discussion brought together many environmentally conscious citizens to chart a way to prioritize the environmental issues of Ahmedabad city and also to discuss the role of the media and government organizations in addressing the samet. The two-hour open forum was attended by various stakeholders — NGOs, individuals, government officials, private firms etc.