Cleaner Beaches for Gujarat


A cleanliness and awareness initiative in 20 beaches of Gujarat



A cleanliness drive has been started at Tithal beach, South Gujarat, which is to be implemented in 9 other beaches across Gujarat. A publication about 20 culturally and ecologically important beaches has been published by GEC in collaboration with interns from MICA. The beaches in Gujarat attract a large number of domestic and international tourists thus providing employment in the coastal villages and assisting in the development of an alternative livelihood. However an increasing tourist footfall has resulted in an increase in unsanitary conditions with increase in waste generation. To ensure an effective regulation and management mechanism the project aims to address the source of the problem by creating awareness amongst visiting tourists, locals, travel agencies and local bodies.


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